Marketing Analyst



Stamford, CT
Last Updated 04/10/2013 11:22:15 AM
Type Contract
Minimum Education Bachelors
Contact Sally Muraski

The Marketing Analyst role is responsible for assisting in the development and execution of residential marketing plans in support of Director of Marketing Communications Residential Marketing. The project driven role as a future Marketing leader will conduct competitive and industry research, coordinate and meet campaign deadlines with internal team and advertising agency in the production of advertising, including all tactics and media materials. Analyst will also help facilitate tracking mechanisms and campaign response rates, including return on investment measurement for key marketing programs. Marketing Analyst will also maintain internal communications for marketing initiatives and programs to effectively communicate programs to internal audiences and ensure their success in the field. This person will report directly to the Director of Acquisition Marketing. Additional duties include facilitating Schedule and Estimate approvals for agency and tracking and reconciliation of Marketing Campaign budget.
The ability to define and document project parameters including project requirements, plan, schedule, and measurement is critical to the success of this role. In addition, focus must be maintained on continuous process re-evaluation with team and stakeholders to identify additional optimization and improvement opportunities.

Requirements of the Role
50% Define and Develop project parameters and documentation to ensure all processes are established for the successful delivery and operation of a campaign, promotion, product/service launch and product/service change. Work with Insights and operations teams to define lists for campaigns. Structured process methodology is key to this requirement.
25% Effective communication oral and written skills, particularly in communicating within teams and with Senior and Director level leadership. Emotional intelligence and ability to understand and translate project execution plans across business units and functional organizations is key to this requirement.
25% Track and Report results of operational and revenue based measures. Metric development, tracking, and reporting on requirements are key to this requirement.

Experience and Skills Required
• Coordinate and lead cross-functional teams and meetings, bringing a customer experience and operational perspective to the discussion.
• Metrics driven with strong analytical, measurement, and reporting skills
• Maintain positive attitude in a fast moving environment
• Track record of offering solutions to issues
• Excellent organizational, time management and planning skills
• Acute attention to detail
• Ability to keep internal and external customer experience at the center of the table
• Ability to self-start and work independently and in a team setting
• Strong presentation, writing, communication and problem solving skills
• Blend of consulting and practitioner Project management skills
• Coordinate and lead cross-functional teams and meetings, bringing a customer experience and operational perspective to the discussion.
• Strong computer skills, excel, power point, Microsoft project
• Preferred Experience managing campaigns from beginning to end
• Preferred 2 Years Project Management
• Preferred - Bachelor Degree or equivalent experience
• Preferred – Experience in one of the following industries: marketing strategy and communications, broadband, telecom, cable

Apply: 4placement@kentongroup.com


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